Campaigns & Content
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I develop and deliver marketing campaigns across video, social, and email, with a focus on producing creative content that engages and drives results for both B2B and B2C.
My work includes ad creative, EDMs, and social content, all curated around a brands vision and its audience. All imagery, videography, and graphic design was taken and created by me.
For the launch of NZCDS’ new ecommerce site, I put together a full campaign across email, social, and paid ads, to get it in front of customers and drive people to actually use it.
The focus was on keeping things clear and practical — showing tradies exactly what the new site offers and why it’s worth jumping on. That meant pushing key things like trade pricing access, being able to order anywhere in NZ, and making the whole process quicker and easier than before.
I designed a range of creatives to support this, from bold launch ads and promos, to more detailed graphics and carousels that break down how the site works. Everything was built to be easy to scan, straight to the point, and actually useful.
Alongside that, I created EDMs and supporting content to keep messaging consistent to our current and growing database, pushing our customers towards activating their online account and placing their first order.
Overall, the campaign focused on positioning the site as a step forward for the industry, bringing a more modern, functional approach to how trade customers interact and order online.
Infographic carousel
Launch EDM
SALES CAMPAIGNS
Tapepro sale campaign
Teaming with plasterers campaign
This campaign was built around giving something back. By working directly with plasterers on site, we created a library of content they can use across their own social channels, helping them showcase their work, stay active online, and build their brand, while also feeding into NZCDS content.